About Moi
Resume

IAA - Improving the registration process user experience

Designing an efficient registration process for users that also encourages them to upgrade their bidding account.

Discovering steps

  • Analyzing the current registration process to identify problem areas.
  • Talking with Stakeholders and understanding their observations from user feedback.
  • Understanding project goals and constraints.
  • Problem Statement

Ideation steps

  • Brainstorming session with stakeholders
  • Coming up with userflow
  • Wireframing Lo-Fi prototypes
  • Notes from prototype testing with the stakeholder

Analyzing current registration process

Key notes from stakeholder interviews

Understanding project goals & constraints & key questions

  • The project needs to be released in August 2021 so schedule is a key constraint.
  • What developer capacity exists to make back end changes for an updated user interface?
  • Do we update the registration process on the native app as well as on the web application?
  • How are we planning to measure the success of the project?
  • How much user testing of the prototype can be supported before it goes out to the delivery team?
  • What degree of automated form filling is practical?
  • Two designers (myself as the overall leader plus a front-end supporting designer) were allocated to the project
Problem Statement

Redesigning and refining the registration process by making it more efficient while simultaneously increasing the number of paid accounts.

Features brainstorming

Features prioterizing map

Rough userflow after brainstorming session

Lo-Fi Prototypes

High-Fi Prototypes

Success measure of the product

The new registration process was released on schedule in August, 2021. In the first 6 months after release, iaai.com experienced a 7% increase in upgraded accounts. I also conducted 3 user testing sessions with 3-4 users per session after the project was released.

When asked about the efficiency of the upgraded registration process, more than half the participants scored the new process 9 or 10 out of 10.

Likewise, the average time it took for a user to complete the registration process was reduced 33% (from 15 minutes to 10 minutes).